Mobile “On the Go” Infographic


The Mobile "On the Go" infographic offers a summary of mobile trends among American Expedia customers, following the discovery that more than 70% of users book rooms via mobile for same day travel. Full disclosure, I was not involved in the design of the infographic. Rather, my role encompassed data wrangling and analysis; marrying various attributes related to hotels, users' geo-location, and purchases.

As the question arises fairly often, I would like to note the difference between infographics and visualizations. As Robert Kosara describes in his blog, "the visualization is created by a program that can be applied to many datasets, the infographic is hand-crafted for a particular dataset." In other words, visualizations are independent of context. My area of interest is primarily on visualization.